Another crucial ranking factor for Google is how well your content matches a user’s search intent. So that's basically the makeup of the local search algorithm today, based on the opinions of the people that participated in the survey. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. With links and on-page SEO consistently making up about one-third of the perceived factors that drive local pack rankings, 2022 is the year in which local. SEO stands for search engine optimization. Google recently stated that 27% of local searches have an intent of reading reviews about a specific business and our recent State of Local Industry Report here at Moz found that 91% of respondents agree that reviews impact rankings. This year's panel of experts possesses a truly unique set of knowledge and perspectives. What makes this so interesting is that the Moz. ; A study by Authority Hacker that analyzed over 1 million search results and produced some interesting insight into the type of content that ranks. 49 billion in 2021, the majority of which came from search advertising. Check out these quick and simple ways to get backlinks from high authority sites. I interviewed David Pierce, a software engineer for Moz about this update. The following data represents the opinions of our respondents of the various. Security and speed are both established ranking factors. 4) (MOZ, 2020). “What the world needs now, is love, sweet love. The results this year come from two sources - the opinions of SEO professionals via survey AND a broad correlation analysis of Google's results. Google Maps. Level 2: Modeled or rewarded, indirect effects. Moz performed their annual survey of local search ranking factors in 2013, a load of data that is difficult to digest. According to the Moz Local Ranking Factors survey, link signals are the second most important ranking factor for BOTH the map pack and the organic results. It's also important to note that on this chart some lines dip below 0 on the "mean derivative of uber" y-axis in the 20-25 ranking position range. This one is relatively easy to prove. Google’s early-days local product was governed by an algorithm that was much more distinct from their organic algorithm than it is today. Quantity of citations from locally relevant domains 15. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. We can summarize these principles into 3. Sarah holds a J. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. were considered. Cyrus Shepard dives in this week on Whiteboard. Moving can be challenging for your Google ranking, so I'd suggest reading the Moz Local Search Ranking Factors if you have not yet and be ready to start working to increase some of those ranking signals after you move. 92. I used to rank at about #5 for this keyword and now i rank at #20. 2005 -. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing. Yelp 5. Add a map on your website. In this time of chaotic Google Local changes, you will want to be sure to read every word and bookmark it for future reference. Scores are Relative (20% might not be bad) Don't presume that getting a 15% or a 20% is always a terrible result. For most local searches these days, proximity appears to be weighted more than links, website content, citations, and reviews in the. Compare US mobile and desktop down to the national and local levels. That’s a very hard question to answer with a high degree of certainty. Quantity of citations from industry-relevant domains 17. This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. It was 600000 last month it got increased to 1000000 by. Your All-In-One Suite of SEO Tools. (note that site have over 200 pages with at least 300 words each in contrast with. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. 1. a week domain authority score will fall. LocalSEO Guide, together with the University of California, Irvine, and. It's free to sign up and bid on jobs. If the folks ranking in the top 10 all have LDA scores in the 10-20% range, you're likely doing a reasonable job. There’s even more that good local brands can do. SEO Ranking Factor #1 is Satisfaction. Local Pack SEO factor #9: Make reviews a priority. Fig. Beats beat the expected CTR for a given position by 12 percent, then you're likely to appear in position 2. 1 On-Page Signals. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. From a scale of 1 (most important) to 10 (least important): consistency of citations (5. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. Not bad!. They deceive the searcher and the buying public and they. Everybody talks about how "content is king. Easy and intuitive user interface makes ramping up painless. Metric #1: SERP CTRedmonton coffee shops. Create a target list of image SEO opportunities to pursue. The origin of the myth. 9%), website design (11. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. Let’s hear from David Mihm, Director of Local Search Strategy for Moz, talk about competitive intelligence in local search. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. Discover valuable keyword phrases and topics. 2 depicts the spearman correlation coefficient of all the critical factors to SE rankings, including social media-based factors, based on data from analyses performed by Moz, 8 Searchmetrics 9 and The Open Algorithm. Fight the spam. Step 1: Head over to the GMB Page. Local Voice Searches. Moz Local Raise your local SEO visibility with complete local SEO management. ) make up 25. So, generally, more reviews will lead to more rankings and traffic. Then Search Engine Land did a comprehensive breakdown of Moz’s rankings, which has helped us put together our own summary below. High-quality inbound links or backlinks. In spite of this, a full one-third of local marketers feel their companies are not prepared. Methodology. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. Back in the day, MOZ investigated the most critical factors necessary for local rankings for the second time. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. As Gary Illyes of Google says, it's millions of little algorithms . 9) Global Link Popularity of Site (4. 026202 0. Beats the expected CTR for a given position by 20 percent, you're likely to appear in position 1. Your proximity to the searcher is what it is, and you can’t optimize this factor. List of top 11 SEO (Search Engine Optimization) Ranking Factors for 2023. As I note in my recent post on proximity, this leads to poor results in most categories. Rather, the Panda algorithm rewards. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. 2. Optimize your content. Source: Local Search Ranking Factors Survey 2020. . com How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Make phone numbers clickable on mobile devices. The list of directories includes Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and many more. That's a mouthful. The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. The company. SERP tracking and analytics for enterprise SEO experts. Loading More Posts. local search ranking factors. Local SEO Ranking Factors for 2019. Bad move. Read along to learn more. Monthly SEO packages. Why Does DA Matter? Even though it’s not a ranking factor, it’s the closest thing we have to a metric that attempts to predict howWe analyzed campaign data from a sample of 345 Fractl campaigns that launched between 2013 and 2016. The final mistake is not creating a mobile-optimized website. Of the 20 factors in which one of the three competitors scored a clear win, Tansy won 17, Lovage won 2, and Rosemary won 2. Local Ranking Factors 2015. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Of the 20 factors in which one of the three competitors scored a clear win, Tansy won 17, Lovage won 2, and Rosemary won 2. 7 Build NAP Citations. Years ago, Moz started to do this work with correlation stuff,. If you don't already have an H1 tag, then most people tend to agree that adding a keyword rich H1 tag helps. There is no. 2. Domain Registration - DomainTools. Moz Local. Moz provides both for 30 day free trials so you can find out if Moz works for you. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. Structured Data is present. Link building will become more deeply integrated into Local SEO Local Search Ranking Factors 2018 cited links as the 6th most influential local pack factor. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. 1. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. 4. Keyword research helps you find additional and related keywords that your audience searches for, which you can use to expand your content roadmap or product offerings. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. This year has seen the most explosive growth in GMB specific factors in the history of the survey. It's an important topic to cover because citation consistency is. All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links. Image source: Semrush. For most of these companies, understanding that there are 200+ ranking factors does more harm than good. Colan is. Serpstat Local SEO. Step 1: Head over to the GMB Page. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). Compare SEO Products See which Moz SEO solution best meets your business needs. Several years ago, my company invented The Mosquito device which emits high frequency sound to disperse groups of troublesome kids. Presumably, Google relied on desktop page speed until then, and the rollout of the mobile-first index has resulted in them adding in speed as a factor there. There's a short answer with a big asterisk, and in today's. How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Overlap and similarities. Content freshness is one of the most important SEO ranking factors. I’ve been seeing this factor’s increased importance for at least the past year, and clearly others have noticed as well. Another crucial ranking factor for Google is how well your content matches a user’s search intent. STAT. . So, just how important is your website’s ranking, and how is it calculated?Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. The final phase of the survey asked experts to rank the 30 most negative factors for local SEO rankings. Compare SEO Products. Peter J. The findings are based on the responses of roughly 1,400 local marketers, segmented by. Roger Montti is a search marketer with. 2 Link Signals. Search Intent and Content Relevancy. If your site loads in 1. we tested 3 different common correlates produced by ranking factors studies: Facebook shares, number of root linking domains, and Page Authority. We've released some of the 2013. Now the quality raters do not have the power to put a penalty on your. Why Moz Local Is a Must. Branding | Whiteboard Friday. In-depth articles. Open the recently created keyword list under the “Keyword lists option”. Both are worth detailed examination. It also offers a free tool to check reviews of Google Business at a glance. According to Moz, they "attempt to bring clarity to the ever-murkier waters of a Social-Local-Mobile world" in 2013. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. In this article, we’ll explore the most important factors for ranking—in both the Local Pack and the localized organic results—based on data from the 2023 Local Search Ranking Factors Report from Whitespark. Launch and market the page. 5. 1. It's possible to use Moz Local with a service-area business (SAB), but it's worth noting that some partners do not support hidden addresses. For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Forming new cross-sales partnerships with fellow businesses. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect. I hope this helps you out with definitions, and if any questions remain after you've read through it, please let us know. In the example in Figure 2 above, there are four advertisers competing for an auction with Ad Ranks of 24, 20, 12, 8. This allows you to monitor results and see what’s working, make quick SEO edits to what isn’t, and ensure you meet all of the Moz local SEO guidelines, including the Moz SEO factors. Local search experts know that it’s not the domain authority of the link source that matters, it’s the local relevance (and industry relevance) of the links that really gives the ranking boost. Moz Links API Power your SEO with our index of over 44 trillion links. Moz Local Raise your local SEO visibility with complete local SEO management. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as. The first step in building the dataset is selecting a list of keyword queries. Proximity ranks 3rd place among Google local ranking factors. Unfortunately, you can’t optimize your website using the set. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online. For instance, the node ID for the Electronics category is 172282. This means that smart local SEOs will. Let's talk about the art of figuring out your competition using Google Maps. By the summer of 2020, the post was only seeing a few hundred visits per month. Proximity To The Searcher. Yahoo Local 3. Local ranking factors; Tool & software usage; Gaps in the marketplace; High ROI strategies and tactics; Get the full report! A window in time on local business marketing. One important ranking factor for local business listings is proximity. That means they don’t want you to feel like they led you to a bad business. Google has the unique QDF (query deserves freshness) algorithm. This space will become more and more. Correlation 2: Time and total ranking keywords on URL. As you may know, there are over 200 factors influencing Google algorithms. This is very low by the standards of the Moz study, which found a correlation of 0. There's a new ranking factor in town: Core Web Vitals. This is the latest in. A/B testing. According to the Moz survey, Google My Business "signals" (proximity, categories, keyword in business title, etc. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. 01% in 2017 to 25. 12% in 2018, but we feel these data are still valid. Explore Moz Pro, Moz Local, and STAT and get started today! Compare Moz SEO products to find the solution that fits your website or business. During the great Core Web Vitals push of 2021, many came to understand that the two elements are closely linked. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Professional's Guide to SEO: The changing landscape of search results. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Moz Local. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. #5 Online Citations. The biggest thing I notice is the "type" of website now ranking for my main keywords. Moz collects the data from its sources like Mozscape web index, Mozrank, Moztrust and several other factors. For example, rankings such as “dentist + city name” or “doctor in the region. #4 Reviews. , Facebook Local Pages, local landing pages). According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. I was honored to be selected as a contributor again this year, along with a distinguished group of. Each month YouTube receives over 800 million unique visitors who watch more than 3. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. If they search on your site, you have engaged them. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Review monitoring to engage with customers the moment. How to Monitor Search Engine Rankings. The ranking factor studies undertaken by SEOmoz and others have. One TikTok ranking factor is engagement, which. 2016-08-16. Local area code on local Plus page 18. Moz Links API Power your SEO with our index of over 44 trillion links. 186%. The Local Citation Finder helps you quickly find key citations your competitors have that you need and improve your local ranking factors. 4), Google Reviews (6. #3 Backlink Profile. On-Page Optimization. Here's how it looks in Moz Analytics: A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. Search for jobs related to Moz local search ranking factors or hire on the world's largest freelancing marketplace with 22m+ jobs. Clearly, GMB has become the most important ranking factor for local SEO. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. 1. 9)A study by Brian Dean’s Backlinko that looked at over 11 million search results to come to 11 conclusions about ranking factors. Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. 12% of the "Local Pack/Finder" ranking factors chart. Compare SEO Products See which Moz SEO solution best meets your business needs. The data in our survey depicts the. 3. The Ultimate Guide to Local Search Rankings Factors. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. A minority of impressions and engagement (15%) happen on national or brand pages. Converse with customers everywhere, with extra kindness. The new query is as follows: croquets (2) and (1) bitterballen (1) cafe (0. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. If your site loads in 5 seconds it is faster than approximately 25% of the web. 1. These are all elements that you have total control over, and have a significant effect both on how Google ranks your site and how your site. For instance, the node ID for the Electronics category is 172282. For. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GBP elements (which include categories) have the greatest impact on local pack rankings. 8 Local SEO Search Factors. Your industry may include niche review opportunities on platforms. However, a few factors could be at play here: 1. Looking into some sample results, we can see that a number of the URLs in that 20-25 range seem to be trying too. Raise your local SEO visibility with complete local SEO management. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. 328 and 0. Keyword Explorer Find traffic-driving keywords with our 1. 1. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. Just like you did with Google My Business you will make sure profiles are 100% complete, duplicates are deleted, and ensure consistent information is present. Index. This year’s survey hit us with a big. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. Proximity of physical location to the point of search 16. We’ve compiled a list of top local search ranking factors you need to know about. Recent research from BrightLocal has revealed that the average local business ranking 1-3 in Google Local has an average of 85 local SEO citations, and that there is a correlation between higher numbers of citations and higher rankings in Google Local. I guess you could say it went viral. Google holds over 85% of global desktop search traffic and gets billions of searches per day. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. " - Darren Shaw. First, it affects the user experience. Request a demo today. 1 search engine-ranking factor today, assuming a site’s content is. Back in the day, MOZ investigated the most critical factors necessary for local rankings for the second time. 2. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to target them. Can any one please help in the factors that effects Alexa ranking. 1. Guides SEO Keyword Research On-Page SEO Link Building. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. With that in mind, let's make sure your site's pages are accessible. Authority of Linking Page: The authority (PageRank) of the referring page has been an extremely important ranking factor since Google’s early days and still is. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. Domain Registration - DomainTools. Take for instance Dog Tear Stain Remover. One of the best paths to building a sterling local business reputation is to run. 3% for Speed Index. Matt Peters and his data science team. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Before improving your SEO ranking, you’ll need to know your starting point. Moz Study. This suggests that for those results, the keyword use may actually be hurting them. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Related: Google Ranking Factors. Tip number one, A/B testing or simply testing. The raw counts of Google+ shares, Tweets associated with the URL, and Facebook likes and shares were. Nobody knows them all, but we do know the most important ones. READS. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Large ($299/month) — 3000 keywords across 25 projects. Moz Pro Your all-in-one suite of SEO essentials. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). 3. Both types are included in the top SEO ranking factors. Medium ($179/month) — 1500 trackable keywords across 10 projects. Cancellation Policy:On-page factors in general can be spammed – that’s why Google added links to the mix. Here, we present Moz's analysis of 17,600 keyword search results from Google. If you can provide an easier search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. HTTP) Websites that are mobile-friendly. Not having pop-ups or flash enabled on your mobile site. There are a few reasons why page speed is important for SEO. Nobody but Google knows what all the local ranking factors are, but as far as my auditing process can measure, it made sense that Tansy’s 17 wins were translating to the top ranking among these three competitors. When we asked a few hundred people to pick which of two pages would rank better for a range of keywords, the average accuracy on UK SERPs was 46%. Here’s a quick step-by-step guide for launching your social media presence: Step 1: Register your business at the social media channels listed above. Here's how it looks in Moz Analytics: A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. thnx a lot. Moz Local – Moz Local analyzes your top 15 citations and tells you how to fix them. Due to the factor of proximity, the rankings a customer at one end of town sees will not be the rankings a customer at the other end of town sees. The result was that we have always ranked at position 1 or. You must continuously work on having a great backlink profile in order to compete. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. 3. Metric #1: SERP CTR After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. There have been numerous changes to local SERPs, along with new ranking signals and algorithm changes. Make sure you’re tracking rankings from multiple zip/postal codes. Tom Dupuis. So these would be like the 5 or 10, or if you're bigger, maybe 50 keywords that you know have image blocks in them, or that you know get lots of image searches, and therefore you're trying to. Moz API Power your SEO with our. and previously worked as an attorney before getting into the startup space. Local SEO and mobile go hand in hand because more and more people are using their mobile devices to search for local businesses on the go. However, engagement was the highest-ranking social factor, according to Moz respondents, who only gave it a score of 3. 5 = 0. It's no secret that most local businesses must compete in organic and local search results. Moz Local Raise your local SEO visibility with complete local SEO management. Take an exam at the end and receive a certification badge as proof of your proficiency and accomplishment. The search engines consider review quantity, diversity, velocity, and quality. Because RankBrain is, yes, helping Google select signals and prioritize them, you can't actually optimize for RankBrain itself. Below is a pie-chart breakdown of how the 128 SEO professionals surveyed for Moz's annual ranking factors project rated broad algorithmic elements' impact in Google: larger version If <15% of. Additional Articles on Local SEO. According to the 2020 findings, GMB and reviews are the variables that have grown the most in. Copied!. The chart below shows what often happens when you don't update your content. Search intent is simply a term that describes what the user is trying to accomplish with a search. Reviews (17%) 2. Moz Local has three tiers charged per year and per location. The following are some of the ranking factors that Moz uses to determine page authority: Social signals, such as the number of Google+1’s, Facebook Likes,. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. There's a new ranking factor in town: Core Web Vitals. The location being tracked will also be displayed in your rankings reports as well as on the keyword analysis page: The local rankings feature allows you to enter your desired tracking. Tracks hyper-local ranking positions-- Complimentary API access-- Check your presence free: Try free for 30 days: Book a free demo: Here's. Google Business Profile (36%) 1. Social shares figured into Moz's Search Engine Ranking Factors 2015,. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Your All-In-One Suite of SEO Tools. The shortcoming of this approach is that 1–4 are often hit or miss. GMB signals now make up 25% the local pack/finder pie chart. This year's panel of experts possesses a truly unique set of knowledge and perspectives. $99 – Essential: Includes data management, duplication closure,. Before we hit our top 10 ranking factors, let’s make sure we’re all on the same page about monitoring and tracking ranking. Moz says that this is the case for Google’s “snack pack” and “regular” organic search results. This year, with the help of Moz's data scientist Dr. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! A new local search ranking factor!Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. STAT. But often times it will also rank for other keywords. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Below we recap the top 10 local SEO ranking factors that have been identified by David Mihm, a local SEO analyst and now-employee of the Moz crew. Claim Google My Business Profile (and optimize). See full list on moz.